Brand identification in higher education: A conditional process analysis
نویسندگان
چکیده
منابع مشابه
Brand management in higher education: The University Brand Personality Scale
Article history: Received 1 March 2015 Received in revised form 1 November 2015 Accepted 1 December 2015 Available online xxxx Many universities leverage symbolic qualitieswith the potential of creating a brand personality useful in competitive differentiation. Drawing on a series of qualitative and quantitative studies consistent with psychometric scale development procedures, this study devel...
متن کاملThe role of brand attachment power in the brand equity of higher education at international level
This research examined the role of brand attachment power in the brand equity of international higher education. An applied research method as chosen for this study. A descriptive correlational-survey method was used for data collection. The statistical population of the study included all non-Iranian students whose place of residence is outside Iran's borders but have studied at one of the i...
متن کاملAdaptive Information Analysis in Higher Education Institutes
Information integration plays an important role in academic environments since it provides a comprehensive view of education data and enables mangers to analyze and evaluate the effectiveness of education processes. However, the problem in the traditional information integration is the lack of personalization due to weak information resource or unavailability of analysis functionality. In this ...
متن کاملAdaptive Information Analysis in Higher Education Institutes
Information integration plays an important role in academic environments since it provides a comprehensive view of education data and enables mangers to analyze and evaluate the effectiveness of education processes. However, the problem in the traditional information integration is the lack of personalization due to weak information resource or unavailability of analysis functionality. In this ...
متن کاملIdentification of Educational Entrepreneurship Development Factors in Higher Education
Purpose: The main purpose of this article was to identify the dimensions and components of promoting professional ethics in the education system for school principals. Methodology: The research method was mixed (qualitative-quantitative). In order to conduct this research, in addition to the documentary study, the content analysis technique with MAXQDA12 software was used to identify the factor...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2016
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2016.01.018